More and more companies are exploring the possibilities that social media has to offer. Nowadays we know that Social Media is a handy tool for your company to promote your products and services. But how can social media be used to promote your company succesfully?
First of all, one of the most important things is to develop a catchy marketing strategy. Preferably something playful and radical that responds and takes advantage of the social networking trend that is now prevalent.
An example can be taken by the public relations manager behind the brand Oscar de la Renta. I think their campaing can be seen as one of the most interesting examples of social media marketing: Oscar de la Renta launched his first fragrance in ten years via social media site Facebook!
Thus, the designer tries to give his new perfume Esprit d'Oscar a boost of attention, which worked out well. But that’s not all, De la Renta also divided 5,000 samples to those Facebook users who 'likes' the Oscar de la Renta Facebook page. Meanwhile, the page has almost 145,000 followers.
With this playful action, Oscar de la Renta knows how to get attention for his brand, while taking advantage of the success of social networking sites such as youtube.com and twitter, which plays an increasingly important role in contemporary life, both business and private area. Let this be an example for us. Chapeau!
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