Facebooks like-button is just a button that you need to press when you've read an article of your interest, to show the world you have read this. Personally I have never used the like-button before, but it seems to be needed to show everybody you’re still alive and kicking and that you are involved with everything that is happening on the internet. I think it is attention seeking. I really don’t see the use of sharing your content with friends on Facebook through the Like-button. When the user clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website. I can send them a link if I want them to read an article?
Although looking at the marketing process, I think it is really clever to install a like button beneath your article if you want to grab attention. As you all may have read previously, the Like-button played a prominent role in the marketing process, for example during the promotion of the new Oscar de la Renta perfume. Also the snowbal effect this button creates is major in several campaign like in the Love Life, Fight campaign. It stimulates the social networking process, because maybe people are not interested in the article about Cancer, but when some of your friends, the people you trust on opinions, values and taste, finds it an interesting article, you are more inclined to read it. You reach a lot of people and this kind of campaigning is still for free! As an organization you are robbing your wallet if you don’t use this type or social media as a campaign strategy.
Google is competing Facebooks like-button with the +1 button (plus one). Google says: “The +1 button is shorthand for "this is pretty cool" or "you should check this out." Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search. Sometimes it’s easier to find exactly what you’re looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results.” Still this +1 button is still an experiment. Google has lauched the button first in America, but soon the button will be introduced in other countries.
What do you think about this kind of buttons? Do you use Facebooks like-button and are you willing to use the +1 button? My opinion is that the button is only useful seen from marketing perspective for creating your own publicity. But using these buttons for personal use? I don’t think so, I am not convinced yet, but maybe you can!
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