Vlog ’till you drop; Creating your own Vlog (1)

This picture is from sparkplugging 

Probably a lot of you will know, but for the ones who doesn’t know what vlogging is: a vlog is the abbreviation of video blogging. And at this moment I think vlogging is much more powerful than blogging, because the visual view is more powerful than the written word. So businesses keep your eyes open and make a vlog to promote your company! Differentiate yourself by the rest by placing a movie on your website instead of writing such a boring press release, which is nothing more than a grey blur, nobody wants to read...You need to attract your visitors and show them you are accommodating the digital revolution and Vlogging is one way to do so!

When you look at a video blog you'll see someone gestures, you hear the tone of the voice and this is how you interpret what someone is saying and what he means by that. Therefore, in my opinion, the visual sight costs less energy to interpreted instead of the written words, because when you read something you have to read it, the things you have read must be translated in the brain and also interpreted in the right way (is the one who is writing this angry, happy, cynical etc.). After that transition you are able to anticipate on the things you have read about, unfortunately this costs effort. Besides, you can interpretate the same sentence in a different level than someone else does. So your brains perceives and interpret the written words differently than your neighbour does.

In fact, I think, the visual view is more universal and you can interpret a lot of non-verbal cues of information that aren't available when reading an article. When someone is angry, you’ll hear the anger in his voice together with seeing his facial expression (for example raising his eyebrow). There is no other way you can interpret the things he says based on his appearances.

Let me give you an example. For instance you want to be up-to-date about today’s news. You can read the written traditional newspaper, which will takes you hours to read it properly or you can watch the newsflash on television which takes you about a quarter of your time and after this you'll probably remind much more from the newsflash than from the newspaper. Because when reminding something, you think in visual chuncks which will helps you to link experiences to the things you have seen (visual support).

But there are some disadvantages about vlogging which makes vlogging less favourable. The disadvantage of vlogging is, in my opinion, the time it actually takes to make the vlog. You’ll probably write what is on your mind in a couple of minutes, but when vlogging you’ll have to transfer the information you want to tell in images. It is time consuming to first make an appointment with the one you want to interview, second make some covershots to keep the video versatile, diverse and attractive and third the most time consuming is editing the movie into something understandable for everyone but also express your view. And in the end, let’s face it, the pictures shown in nowadays videos moves smooth and fast and loads of covershots are recommended, because it is boring to watch to the same face for 5 minutes...over and over again.

In the early days people weren't that critical, they only had a few shots, which were combined together. In that time it was fun to see, but nowadays they do not meet the requirements of the viewer. We want everything to follow up fast...*bam*, *bam*, *bam* and another shot.

I am enthusiastic about vlogging, what about you? Time to put theory into practice!  For my next blog, my group and I are going to make a Vlog about social media and non-verbal communication. Did I just triggered your interest? Then I would like to say: stay tuned!

For now you’ll have to watch one of the first movies ever made! See you next week!